학력
2011.9 UCLA Anderson School of Management, 박사, 마케팅 전공
2004.12 Purdue University, 석사
2003.2 숙명여자대학교, 학사
주요 경력
2023.9 - 현재 충남대학교 경영학부, 교수
2018.9 - 2023.8 충남대학교 경영학부, 부교수
2018.2 - 2019.2 UCLA Anderson School of Management, 방문교수
2013.9 - 2018.8 충남대학교 경영학부, 조교수
2011.8 - 2013.8 UNIST 경영학부, 조교수
대표 연구
Davis, Cassandra D., Hyewook G. Jeong* & Aimee Drolet (2023), "Buying a Chance at Love: The Influence of Attachment-Anxiety on Consumer Preference for Romantic Advertising", Journal of Advertising
Jeong, Hyewook G.*, Kate Christensen & Aimee Drolet (2016), "The Short-Lived Benefits of Variety-Seeking among the Chronically-Indecisive", Journal of Experimental Psychology: Applied
Jeong, Hyewook G.* & Aimee Drolet (2016), "Variety-Seeking as an Emotional Coping Strategy for Chronically Indecisive Consumers", Marketing Letters
Drolet, Aimee, Loraine Lau-Gesk, Patti Williams, and Hyewook G. Jeong (2010), "Socioemotional Selectivity Theory: Implications for Consumer Research,"The Aging Consumer: Perspectives from Psychology and Economics, Aimee Drolet, Carolyn Yoon, and Norbert Schwarz (eds.), LEA/Psychology Press.
*corresponding author
